Inclusion. Positivity. Freedom of expression. Born from water, Hurley was founded in Huntington Beach, California in 1999 on the principle of empowering and fueling the next generation. Hurley was founded on the belief that there is something bigger that connects us all, common bonds that unite music, art, culture, and the love of being outside.

Since then, we’ve been making waves and getting loud with the world’s best surfers, skaters, musicians, and artists. Everything we do is put through the lens innovation and inclusion, turning the end result into a colorful celebration of the people, places, music, and art that keep us inspired.

From all over the world, the hurley team features an eclectic group of talent. The common thread
amongst our surfers, skaters, artists and musicians.

Positive attitudes coupled with incredible ability and a deep desire to disrupt the status quo. Our team is the benchmark of performance, and rigorously tests our products to ensure that you get the best of the best. It’s about enabling, empowering and giving a voice to the next generation. Inclusion is our nature, innovation is our advantage, we are born from water and youth is our energy.

Welcome to the world of Hurley. Enjoy.